Technology, at the service of society and business.

Technology is constantly changing and it is difficult to predict what its role will be in the future. Beyond observing its influence on society in almost all areas of daily life, it is necessary to determine what role it should play in our day to day life and how to successfully integrate it into organizations.

Artificial intelligence in transportation.

Mobility in cities and cars must also rethink the role of technology. The very concept of owning a vehicle is in flux. Society demands a service, like Car2Go, and not so much property. The transport sector may think that technological advances will not have as much impact as the Internet, but innovations such as artificial intelligence can shake up new organizations such as Uber or Cabify. The emergence of autonomous cars no longer sounds like science fiction. They are knocking on the doors of a business transformation.

The changes that are to come may suggest that engineers will take over the vast majority of jobs, but it should not be forgotten that artificial intelligence laboratories are increasingly hiring humanists. Companies like Google, with philosophers on their staff, want to understand how society reacts to machines and how they transform society. Returning to the example of autonomous cars, they will only be real if they are accepted and are thought to be sufficiently safe. It will always be necessary to provide added value to society with what is to come.

Technology is a great ally as long as it is at the service of society. Artificial intelligence cannot be understood without human intelligence. For example, for a robot to distinguish between different emotions, it must understand them, and that depends on people. Are we facing the end of physical money? Of the stores? Of privacy as we know it today? All these questions are open questions for which technology has provided a range of options. The final result will depend on the use and its integration in society and in corporate environments to make it our ally.

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